PROMPERÚ invites you to discover new destinations through the #CuscoLovers campaign
In order to promote destinations little known by Peruvians in the said Inca region, the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) launched the #CuscoLovers campaign, a digital strategy that presents four attractions that every Peruvian should know.In order to carry it out, four promotional videos have been developed, the participation of well-known Peruvian digital influencers has been achieved and a contest will be organized that invites the public to become even more interested in this destination.
THE FOUR ROUTES
The Mirador de Cóndores de Chonta is one of the most innovative destinations that Cusco offers. During the visit, the tourist will appreciate snowfalls such as Humantay and Salkantay, fruit fields and the flight of the Andean condor from a viewpoint. You can also see impressive archaeological remains such as Raqchi and Maukallaqta during the trip to Tres Cañones de Suykutambo, which has an impressive geography with three perfect alleys and huge volcanic cliffs, as well as four lagoons that are habitat of birds such as parihuana.
The Mirador de Cóndores de Chonta, Peru
On the other hand, Q’eswachaka is a suspension bridge of vegetable fiber (ichu) located on the Apurimac River in the district of Quehue. Its annual renewal, carried out in June, is an ancestral rite that has been declared Intangible Cultural Heritage of Humanity by Unesco.
Palccoyo, also known as the Rainbow Mountain, covers a natural area of more than 9000 hectares where you can see mountains that resemble the rainbow, red, brown valleys and other shades, in addition to a forest of stones.
Tres Cañones de Suykutambo, Peru
The promotion of the aforementioned routes was born from the work articulated between PROMPERÚ and regional actors such as the Directorate of Foreign Trade and Tourism (DIRCETUR) Cusco, the Association of Tourism, Adventure and Ecology Operators of Cusco (AOTEC) and the Organization of Destination Management (OGD) Cusco, with the aim of promoting new options with ample potential and that were being little offered. According to the “Profile of the internal tourist who visits Cusco” prepared by Mincetur, only 6.3% of national tourists visit the mentioned region. Likewise, the “Profile of the National Vacationer who visits Cusco” of PROMPERÚ, indicates that 60% who visit Cusco repeats their trip, being the most popular attractions the Historic Sanctuary of Machu Picchu and the Archaeological Complex of Sacsayhuamán.
Q'eswachaka, the Last Inka Suspension Bridge\